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Affiliate Networks

August 30th, 2009

An affiliate network is a repository for hundreds and thousands of merchants in one place. Affiliates can join the network and automatically or semi-automatically be able to promote all of the merchants who belong to that network. This is advantageous because you do not have to fill out separate affiliate applications for every merchant you’d like to promote, and you do not have to keep track of hundreds or thousands of different website logins, payments, tracking, and links.

The biggest affiliate networks combine all earnings into one payment, and provide detailed stats, tracking and anaylitics for all of the merchants you’re promoting too. This makes it much easier to keep track of which products are selling, which promotions are working well, and which campaigns or websites need more attention.

The combined payment helps tremendously in the beginning as well, because you don’t have to wait for each individual merchant to reach a minimum earnings amount before you’re able to receive your payments.

It costs nothing for affiliate marketers to join affiliate networks and start promoting merchants and products, however some advanced features may have additional fees. The minimum payout amount varies from one network to another, but generally these days you must earn at least $25-$50 before you’ll receive your commissions.

Minimum Payout Amount

August 30th, 2009

With all affiliate programs, you must accumulate a minimum amount of earnings before you will actually receive the money into your bank account. This minimum is known as the minimum payout amount.

The minimum payout varies from one affiliate program or network to another. Some will pay every two weeks as long as you’ve earned at least $25, while others may pay monthly if you’ve earned at least $100. A rare few still pay quarterly, which is every three months.

Residual Affiliate Programs

August 30th, 2009

Residual affiliate programs allow you to continue earning commissions after the initial sale is made. These are generally in place for products and services which have ongoing fees. Memberships which have monthly charges, and vitamins or supplements which ship out to the customer every 3 months are good examples.

If you acquired the customer as an affiliate and that customer continues to make regular payments for the products or services you referred them to, you will continue earning commissions from them. In most cases, residual affiliate programs last for the life of the customer. So if you sign up a new website hosting customer through a residual affiliate program, and that customer continues making their payments monthly for five years, you will continue earning monthly commissions for that entire five years as well.

Residual affiliate programs can be extremely profitable because new sales are combined with recurring commissions from previous sales.

Two Tier Affiliate Programs

August 30th, 2009

A two tier affiliate program allows affiliate marketers to earn additional money from signing up other affiliates. With a two tier program, affiliates earn commissions from any sales they make plus they earn a small commission when someone they have signed up as an affiliate earns commissions too.

The extra commission is not taken from the affiliate you have signed up though, it comes out of the merchant’s share of the sale.

With two tier affiliate programs, the more people you get signed up as an affiliate the more money you can make. Keep in mind however that getting them to sign up as an affiliate doesn’t usually earn you anything. Those affiliates then have to promote the products and make sales themselves before you’re able to earn any extra.

Promoting two tier affiliate programs can be quite lucrative over the long term.

What is Resell Rights

August 30th, 2009

Resell rights are similar to Private Label with a critical difference or two: You are not allowed to make any changes to the content, and you are not allowed to claim the work as your own. Instead, you purchase resell rights to a ready made product, and this allows you to sell the product as if it were your own.

Unlike affiliate programs, you do not have to share part of the sales proceeds when you sell resell rights products. You do have the merchant related responsibilities however. Since you are selling the product directly, you are responsible for delivering it, dealing with refunds or customer support, and so on.

What is Private Label & White Label

August 30th, 2009

Private Label content and White Label content are essentially the same thing. The term “Private Label” usually refers to digital content such as articles and EBooks and it’s often written as “PLR” which stands for “Private Label Rights”.

“White Label” usually refers to tangible products such as vitamins or exercise equipment. You will find the terms interchanged at times though: There’s an affiliate program which offers ready made “White Label” websites for example.

In either case, Private or White label rights means you’re allowed to put your own name or brand on the product, and call it your own.

Licenses vary from one source to another, but generally with tangible products you are simply putting your brand onto the product and selling it as if it were your own. You’re not usually making any changes. With Private Label digital products however, you’re normally allowed to make changes so that you end up with a more customized and unique version of the product.

With private label articles and electronic books for example, you pay a license fee to acquire the content. Then you are allowed to put your name on them as the author. You’re also usually allowed to use the content in many different ways. If you license a package of articles you could put them together to create a digital report or EBook, and if you license an ebook or report you could break it into pieces to use as articles and website content.

Private label content provides a very fast, easy, and inexpensive way to acquire content to use in your affiliate marketing efforts. Since the content is licensed to many people, the cost is generally one tenth or less than content you would have an exclusive license to.

When used well, private label articles are an excellent way to create a content rich, topic focused website which will help you earn money from affiliate programs. Private label ebooks are also excellent resources of content which can be used for website content, or given away to help promote affiliate products too. There are actually many ways to successfully use Private Label content in an online business, and we’ll get into those in much more detail in the Techniques section later.

SERPs, Search Engine Result Pages

August 30th, 2009

When your website is discovered by a search engine, it is added to that search engine’s database. Over time and using private algorithms unknown to the public, the search engines arrange the database and display websites and web pages in a list. That list is what is shown to people when they visit the search engine and enter a word or phrase to search for.

The list of sites and pages displayed when a search is done are what’s known as the search engine results. The primary goal of any professional online business person is to make sure their website is in the first 10 results when a specific search is performed.