5 Ways to Use Private Label Content
Private Label Rights (PLR) content has become very popular in the last several years. If you haven’t heard about it before, PLR is content - articles, ebooks, reports, even videos and audios - which you are licensed to edit, revise, add to, remove, and change in pretty much any way you’d like. Then you can put your name onto the finished product as the author.
PLR is an excellent tool to use as a starting draft for a digital download product. In other words, if you wanted to sell an ebook about home improvement, you could get started very quickly by buying private label rights to an existing book or set of articles. Then you’d simply edit the content to fit your needs and liking, package it up, and put it up for sale.
Now, many people love the idea of having private label content available, because it takes the bulk of the initial workload off their plates. In a sense it’s like hiring a freelance writer, but it’s much cheaper because the content is sold to multiple people. At the same time though, not everyone is quite sure what they should do with all that content once they have it. So today I want to give a brief overview of some excellent ways to use PLR…
1. Buy large batches of articles on the same topic, and load them up into a WordPress website. By “load them up”, I mean you should use the built in schedule option in WP, and have the articles “publish” at the rate of just one or two per day over a period of time.
This is one of my favorite techniques. I find 100 or more good articles on the same topic, spend a day loading them into one website, and that gives me 3-6 months worth of growth on autopilot for just a day’s worth of work 
Sometimes I will change the article titles, and sometimes I will edit parts of the articles too, but my end goal is to get a site fully online and loaded for several months. So if I don’t have enough time or energy, I just load them as is and then go back later to make customizations and adjustments.
2. Load them into an autoresponder. This is really useful when you can only find smaller amounts of good articles on one topic, because you can set them up as a weekly newsletter instead of using them for website content. The same “work once” approach works here too: Spend one day loading these up into your AR as newletter content, then let them drip for as long as they will. I like to do 52 weeks at once whenever possible.
3. Create an EBook to sell. This is another excellent technique when you have at least 50 articles on the same topic. Put them together into a nice logical, progressive order and then write transitions between them. Add some photos, screenshots, or other sidebars to make the book look more professional, then put in your own title page, legal pages, and misc supporting sections. Package this up into a nice PDF file and you now have a niche topic book which can be sold online.
4. Create a short report. A variation on the above technique is more useful when you only have 10-20 good articles available: Package it into a short report instead of an EBook. Reports can be sold of course, or they can be used as free bonus items when someone buys something else or subscribes to your newsletter.
5. Break them into smaller pieces. Most decent PLR articles are at least 500 words long. So you can break them down into 2-4 smaller “tips” or “tidbits”, and use these on one or more of your blogs.
Tips and tidbits work really well for email based subscriptions too. Instead of publishing a weekly newsletter for example, you could send a brief tip 2-3 times each week. Then include a link to your website or related affiliate products, and you’re essentially getting repeat traffic (and income) from subscribers regularly.
I like doing this types of things with PLR articles myself, but it also works just as well using reports or books. All you do in those cases is break apart the material for your various usage needs
