Private Label content and White Label content are essentially the same thing. The term “Private Label” usually refers to digital content such as articles and EBooks and it’s often written as “PLR” which stands for “Private Label Rights”.
“White Label” usually refers to tangible products such as vitamins or exercise equipment. You will find the terms interchanged at times though: There’s an affiliate program which offers ready made “White Label” websites for example.
In either case, Private or White label rights means you’re allowed to put your own name or brand on the product, and call it your own.
Licenses vary from one source to another, but generally with tangible products you are simply putting your brand onto the product and selling it as if it were your own. You’re not usually making any changes. With Private Label digital products however, you’re normally allowed to make changes so that you end up with a more customized and unique version of the product.
With private label articles and electronic books for example, you pay a license fee to acquire the content. Then you are allowed to put your name on them as the author. You’re also usually allowed to use the content in many different ways. If you license a package of articles you could put them together to create a digital report or EBook, and if you license an ebook or report you could break it into pieces to use as articles and website content.
Private label content provides a very fast, easy, and inexpensive way to acquire content to use in your affiliate marketing efforts. Since the content is licensed to many people, the cost is generally one tenth or less than content you would have an exclusive license to.
When used well, private label articles are an excellent way to create a content rich, topic focused website which will help you earn money from affiliate programs. Private label ebooks are also excellent resources of content which can be used for website content, or given away to help promote affiliate products too. There are actually many ways to successfully use Private Label content in an online business, and we’ll get into those in much more detail in the Techniques section later.
