SERPs, Search Engine Result Pages

When your website is discovered by a search engine, it is added to that search engine’s database. Over time and using private algorithms unknown to the public, the search engines arrange the database and display websites and web pages in a list. That list is what is shown to people when they visit the search engine and enter a word or phrase to search for.

The list of sites and pages displayed when a search is done are what’s known as the search engine results. The primary goal of any professional online business person is to make sure their website is in the first 10 results when a specific search is performed.